Sarah Austin started covering digital issues for Forbes’ San Francisco office in 2010. Her column originally appeared on the front page of Forbes.com as well as on her startup Blog, Pop17.com. Previously, she covered breaking news about the Web’s major players and Internet policy issues, and wrote feature articles on technology for Forbes. She has hosted online video for the Forbes Video Network that originally appeared on the front page of Forbes.com. Sarah presently hosts and organizes a major startup and brand conference, The Bubble Tank, with brands including Pepsi, The Home Depot, General Electric and other leading players in the Silicon Valley and Madison Avenue industries. The business gathering is considered one of the leading conferences focused on the convergence of brands and startups. Previously, Sarah worked as a reporter at Gawker media and became West Coast Editor. Sarah stars in the Bravo TV reality series, “Startups: Silicon Valley,” co-produced by Randi Zuckerberg.