Deb Smallwood is the founder of Strategy Meets Action (SMA), a strategic advisory services firm offering research, advice, and consulting for insurers and solution providers in the insurance industry. Deb’s mission is to help insurers make wise technology investments and maximize the business value through the power of innovation enabled by technology. She helps insurers re-think and re-energize while aligning their business and IT plans for competitive advantage. Highly respected and acknowledged as an industry leader for her strategic thinking, thought-provoking research, and consulting skill, Deb is a frequent keynote speaker at major insurance industry events. She is also a recognized contributor to insurance and technology publications and media outlets.