Tracy Dyer is the founder and chief bag lady at Urban Junket--a handbag and laptop bag design company whose goal is to combine inspired and unique styling with everyday functionality. Tracy focuses her Urban Junket efforts on design, marketing, public relations and launching a new eco-friendly line into retail. Tracy has more than 18 years’ experience in strategy, innovation development, marketing, branding and account planning. Tracy formed tdyer inc. in 1998. She serves her clients with customer-focused strategic planning and marketing analysis designed to identify opportunities for business and experience enhancement and profitable sales growth. Tracy currently resides in Minneapolis where she sits on the Board of Directors for Free Arts Minnesota. She has served as Business Venture Volunteer for Women Venture and Co-Director of the Advertising Federation awards show, ‘The Show.’ Tracy graduated from Michigan State with BA’s in Advertising and Telecommunications.