Madhur Aggarwal, VP Strategy, leads the worldwide marketing strategy within SAP’s Office of CMO. His team is chartered to champion “Voice of the Market”, help improve SAP’s competitive position in the marketplace and drive the transformation of SAP Marketing to a “best-run business”. Madhur is responsible for injecting outside-in audience perspective, defining the strategic framework for SAP’s activities from brand to demand and crystallizing the worldwide marketing priorities across 100+ countries, 25 industries, 11 lines of business and 5 product categories. He is a frequent speaker at international conferences on the Art & Science of Marketing and was recently inducted into the 40 under 40 by Brand Innovators at their Twitter Summit. His previous roles include management consulting at Booz & Company, business development at Oracle, and sales at HCL. Madhur earned an MBA from Wharton, a Master’s in Information Management and an undergraduate degree in Engineering.