Ms. Walaa Roca has more than 17 years of experience in the electronic components industry. Her specialties include franchise and open market distribution, quality management and auditing, vendor management, marketing and research development, excess inventory management, and customer satisfaction. Ms. Roca’s early beginning in the electronics industry has brought her knowledge beyond comparison in supplying authentic products to customers such as NASA, Intel, Medtronic, Lockheed Martin and many other high profile clients who cannot afford to risk functionality in the field. Ms. Roca recently founded a company called Perfect Parts in order to provide customers with a truly transparent and comprehensive market look into the electronics industry by empowering buyers and engineers alike to make informed and cost effective purchasing decisions. Ms. Roca is a UCLA graduate, with plans to obtain her MBA at the Chapman University Business with a Dean's scholarship in International Business and Management.