John Tschohl is called the “Guru of customer service” by USA Today, Time and Entrepreneur magazines. He is a best-selling author and internationally recognized service strategist and president of Service Quality Institute. For the last 31 years, he has solely focused on helping organizations drive a service culture and create a customer experience through his technology built on practicality, simplicity and common sense. With his credibility and focus on empowerment, he understands what drives success and has the ability to communicate these principles to top executives as well as their workforce. Featured on major television shows from Good Morning America, CNBC and PBS to USA Today’s cover story, newspapers, radio stations, and magazines, John’s technology and books are available in 11 languages, represented in over 45 countries, and 90 percent of Service Quality Institute’s business is international. Learn more about John at www.customer-service.com.