Maria Moraes  Robinson

Maria Moraes Robinson

Maria Moraes Robinson is an economist and consultant in strategy, change management and the Balanced Scorecard methodology. She started her career in 1994 in finance at BankBoston and Lloyd’s Bank. As a business consultant she helped to introduce Kaplan and Norton’s Balanced Scorecard methodology into Brazil across many sectors including telecoms, technology, petrochemicals, steel, energy, transportation and education. Her current work is focused on developing innovative new business courses which integrate the teachings and philosophy of Schumacher College, human values in education, and insights from complexity science with business strategy, change management, process and organizational redesign. Maria is a teacher and lecturer, and is the co-author of Holonomics: Business Where People and Planet Matter, Strategy Management: Experiences and Lessons of Brazilian Companies and The Strategic Activist. Learn more at