Max Kirsten is an internationally-recognized clinical hypnotherapist, neurolinguistic processing (NLP) master, and certified sleep coach. He has completed many thousands of hours of clinical work, practices at his clinic in Knightsbridge London, and works in collaboration with the London Sleep Centre. He specializes in anxiety related issues, such as chronic and acute insomnia, smoking cessation, addictions, anxiety, stress management, weight issues, eating disorders, phobias, study and sport performance anxiety, public speaking, and optimal health. Max is also the creator of many award-winning Hypnotherapy NLP ‘Life Change’ apps for the iPhone and iPad. He is the author of “Self Help: Find Your Self to Help Yourself” (Hay House, 2011) and columns as the daily self-help expert for The Times Newspaper. Max is a full senior member of the General Hypnotherapy Register (GHR), National Guild of Hypnotists (NGH), and Society of Neuro-Linguistic Programming (SNLP).