Judy Masucci overcame many obstacles in her career as a successful biotech executive, but as a first-time mother at the age of 38, she found herself facing a host of new challenges. For the first time, Judy was on the receiving end of jabs in the workplace, and targeted with comments about her reduced (still full-time) schedule and the closed-doors that resulted from breast pumping in the workplace. After negotiating a severance package that gave her some flexibility, Judy began to look for a new career. As a new mother nursing “everywhere,” Judy wanted clothing that would help her breastfeed in public comfortably. Her unmet need proved to be the inspiration for “A Mother’s Boutique,” her online and brick-and-mortar one-stop shop for new mothers.