James Robert Lay
James Robert Lay is the CEO of CU Grow and is a leading digital marketing expert for banks and credit unions. Since 2002, he and his team have consulted with more than 400 financial institutions throughout North America to provide guidance and insight on ways they can use digital marketing to tell stories that sell. Their work has won over 50 marketing awards. He started CU Grow by selling off his band equipment to fund the company because a girl told him one day in the library that he would never make it in the band. Six years later he married her and together they have grown both their family and their business. James Robert has been named a CUNA "Credit Union Rock Star" as well as a "CU Times Trailblazer 40 Below". Kapost has also recognized him as one of "32 Texas Marketers You Should Follow" on Twitter. James Robert has spoken at over 100 industry events and is often quoted in many industry publications.