Jacob Jacoby Ph. D.
Prof. Jacoby has held many elected and appointed positions in various scholarly and professional organizations, including terms as President of the American Psychological Association’s Society of Consumer Psychology and President of the Association for Consumer Research. Prof. Jacoby obtained his PhD in Psychology from Michigan State University in 1966 Portions of his research have been supported by grants and contracts from the National Science Foundation, the American Association of Advertising Agencies, the Federal Trade Commission and Procter & Gamble, among others. Sage (the Independent Publishers Guild Academic and Professional Publisher for the Year 2012) identified Prof. Jacoby as one of five “Legends in Consumer Behavior.” Also President of Jacoby IP Research, Dr. Jacoby can be reached through JacobyIP.com or at jj@JJRI.com