Anders Reinhardt is Head of Global Business Intelligence at VELUX, a Denmark-based large roof window manufacturer. Working with Business Intelligence (BI) and management information for over 12 years, Anders has seen BI and analytics evolve rapidly from a simple reporting setup to a self-service concept with thousands of users. VELUX has built a strong performance measurement model and recently ventured beyond traditional budgets. Positioned in the Global Finance organization, Anders headed the beyond budgeting project, introducing new planning and forecasting tools as well as new, more visual graphics to support and promote the beyond budgeting concept. A growing demand for analytics affects the demand for fast, reliable data while challenging the skill sets of the current analysts. Anders’ previous positions include business controlling, business analytics and business process responsible for Finance, Sales and Marketing. He is a member of the SAP BusinessObjects Advisory Council.