Radio Episodes
9/10/2014 sales-and-marketing-perfect-marriage

Sales and Marketing - Perfect Marriage?

The Customer Edge with Game Changers, Presented by SAP
The buzz: Marriage.It’s no secret that sales and marketing typically work in parallel and rarely together. But at today’s successful companies, these teams are forging a strong, collaborative alliance that enables them to know their audience better, grow sales, and boost loyalty in this age of the connected, empowered customer. Can this marriage last?The experts speak. Listen Now