Daisy Hernandez is an executive leading product management for SAP’s social collaboration software solutions. She focuses on developing business and commercialization models for new SaaS businesses, defining and targeting opportunities, and managing teams to deliver new products to the enterprise market. Her teams work closely with marketing and sales teams on messaging and positioning, sales enablement and sales strategies. Bringing new products to market can be challenging in a large organization with thousands of products. Daisy has first-hand experience and success with SAP’s market-leading social collaboration solution, SAP Jam. She has more than 15 years of experience in the enterprise collaboration market, in the software, broadband and telecommunications industries. Prior to SAP, Daisy held leadership roles in software development and testing, release management and post-merger integration initiatives at Oracle, BEA Systems, Plumtree Software and Excite@Home.