Vicki Cantrell, SVP, Communities and Executive Director, Shop.org, is senior vice president, communities, and executive director of Shop.org at the National Retail Federation (NRF). She is responsible for providing strategic direction and management of Shop.org, NRF’s digital retail division. Additionally, she provides oversight for all NRF communities, including NRF’s CIO Council, CMO Council, the Association of Retail Technology Standards (ARTS) and Loss Prevention. Prior to joining NRF, Vicki served as the COO and CIO of Tory Burch during a period of extreme growth and expansion domestically and internationally. During her storied retail career, Vicki has also worked as CIO of Giorgio Armani Corporation and held positions of growing responsibility with Gucci Group, Party City and JCPenney. Among other honors, Vicki was named as one of the most prominent women IT executives by Executive Technology Magazine.