Andrea France, Retail Industry Principal, Fashion Apparel and Footwear, has been with SAP for over 15 years, working in the fashion retail and wholesale verticals. With more than 25 years of buying, merchandising, store operations and technology systems experience in the apparel, footwear, and accessories market, she applies vast fashion industry expertise, focusing on technology as a driver of strategic growth through operational excellence in supply chain, wholesale and retail integrated systems. Before SAP, Andrea worked in technology project management, implementation and consulting for JBA Software, managing various apparel, footwear and retail clients. Her fashion retail background began at a privately held independent shoe retailer. A former Chair of the American Apparel and Footwear Association’s Supply Chain Product Innovation Leadership Committee, she now serves on the Executive Committee and is on the Advisory Board of Between Friends Chicago, a domestic violence agency.