Peter Mittemeyer currently serves as Head of Business Innovation & Transformation EMEA at SAP Business Transformation Services. Peter started his professional career 21 years ago as the first product manager for Bionade, the last ground-breaking innovation in the beverage industry since the invention of beer. Later Peter worked as a management consultant in the utilities, music and logistics industry, and then took over the responsibility as head of logistics and manufacturing Europe at a global automotive supplier in Germany. Peter joined SAP in 2009 as Managing Principal Discrete Manufacturing and started to build the business innovation practice at SAP Business Innovation. He works now with the SAP customer base to create technology-driven business model innovations.