Hansen Lieu is a Director of Product & Solutions Marketing at SAP. He has over 22 years of experience in the software industry, in development, implementation, product management, and marketing. In the last 14 years, he has been focusing on mobility, CRM, and particularly solutions for customer service. In his current role, Hansen is responsible for thought leadership, social media marketing, go-to-market strategy, and execution on the topics of analytics, social media, and customer service. Prior to SAP, Hansen spent about six years at Siebel Systems as product manager, building the first generation mobile infrastructure and applications. Before that, he worked at Oracle as a technical consultant, helping many large organizations architect and deploy Oracle solutions.