Alec Boere
Alec is a Managing Partner for Rufus Leonard. He advises brands and corporations on the strategic development of revenue generating or category differentiating digital products and services, whilst also being responsible for leading a department to deliver against internal commercial and strategic targets. Previous to Rufus Leonard he was Client Services Director for AnalogFolk, a client lead at AKQA and lead Digital Account Director at LIDA part of the M&C Saatchi village. He has also worked for some of the world’s largest and most challenging brands across a large number of major categories including: • Finance - Barclays, FSA, HSBC, RBS/ NatWest, Virgin Money • Telco - Orange, Nuance • Consumer electronics/ white goods - Acer, Whirlpool • CPG / FMCG - Procter and Gamble, Reckitt Benckiser • Automotive – Alfa Romeo, Porsche, McLaren, SEAT and Mini • Manufacturing – ABB, TRW, Schneider Electric • Other - DHL, Shell, Unicef, Army, RAF Specialties Mobile, social media, emerging technology, innovation, service design, business invention, strategy and global.
