Yoni Stern is a Partner at SIT and SVP Business Development. Since 2001, he has pioneered the strategic development of the SIT approach to help multinationals achieve breakthrough results while developing an organizational culture of innovation. As a senior consultant and facilitator of the SIT method, Yoni has worked with scores of companies including Disney, GE, Johnson & Johnson, Intel, Kraft Foods, and Procter & Gamble. As an adjunct professor at Columbia University, New York, he co-taught the MBA course on “Advertising, Branding, and Creativity” and now co-teaches an executive education course on “Marketing and Innovation”. Yoni has published articles on the SIT method for Biotech, Business Chemistry, Food & Beverages, Paper and Adhesives, and Multi-Cultural Creativity. He holds a B.A. magna cum laude in Psychology and Sociology from Yeshiva University, New York, and an M.A. magna cum laude in Social-Industrial/Organizational Psychology from Bar Ilan University in Israel.