Jason Mayden is VP of Design, MarkOne. Previously, as Sr. Global Design Director, Jordan Brand/Nike Inc., he oversaw the design and execution of all conceptual products, data driven innovations, and inline lifestyle and performance product for Jordan Brand. During his 13+ years at Nike, he led and contributed to the creation of innovative sport performances products for athletes and cultural icons such as Carmelo Anthony, Chris Paul, Russell Westbrook, Derek Jeter, and Michael Jordan. In 2011, Jason received his Master’s degree in General Management and Social Innovation from Stanford University’s Graduate School of Business and returned to Nike as the Global Director of Innovation for Nike Digital Sport, responsible for the strategic investigation of new technologies and services, including Nike Fuel Band. Jason is a d.Fellow at the Hasso Plattner Institute of Design at Stanford University and a columnist/blogger for Hypebeast Magazine and hypebeast.com.