Rich Lalley is responsible for the overall direction of the organization, which includes: development, communications, organizational strategy and developing strategic partnerships and community programs. Prior to joining Operation Warm in 2009 as VP Development, Mr. Lalley served as President of the Rotary Club of Winnetka-Northfield, IL and he currently serves Rotary District 6440 as Assistant Governor. Mr. Lalley brings over twenty years of brand marketing and advertising experience to Operation Warm, most recently as Vice President of Advertising & Brand Management for Discover Financial Services. He is a past recipient of Brand Week's Marketer of the Year and Ad Age's Marketing 100 awards. Mr. Lalley is a graduate of Michigan State University, where he studied advertising.