David Giannetto (@giannetto) helps organizations leverage information, leading some of the most complex information-driven initiatives for today’s top brands—listing him as a thought-leader by the American Management Association, Business Finance Magazine and Consumer Goods Technology. He is author of Big Social Mobile: How Digital Initiatives can Reshape the Enterprise and Create Business Value (Palgrave Macmillan 2014) and 2 other books, including the award winning management methodology, The Performance Power Grid (Wiley, 2006). Known for combining technology with progressive management techniques that connect organizations and digital initiatives—big data, social media & mobile technology—to create differentiation, influence consumers and improve performance. He is a frequent keynote speaker, a writer for the Huffington Post and the AMA, a former US Business Review columnist and MBA professor of Rutgers University. David is a SVP at Salient Management Company.