Joshua Greenbaum, Principal, Enterprise Applications Consulting, has over 30 years of experience as a computer programmer, system architect, author, consultant, and industry analyst. He began his career at the dawn of the PC, database, and enterprise software markets, and has observed first-hand the evolution of the products and technologies that drive enterprise innovation today. Josh works extensively with end-user organizations to align their business and technology strategies, as well as assisting vendors with understanding the needs and requirements of their customer and prospect bases. Josh is frequently quoted in the technical and business press. He blogs at www.eaconsult.com/blog-ematters.