Lou Cellini has been engaged in the in the Heavy Equipment Industry for 36 years. Lou’s first years were with a Caterpillar Dealer holding various key positions as a Vice President. For the past 3 ½ years Lou has been at SAP providing industry leadership as the Global Director of Heavy Equipment Solutions Sales. Over the years Lou has been engaged with Caterpillar in their Dealer Executive oversight committees focused on Dealer Business Solutions , and Product Support. Lou holds a BS & MBA from the University of Baltimore. He also attended the Darden Graduate School of Business Executive Training Program.