Eric Marotta is Director of hybris Product Marketing, where he has global responsibility for communicating the transformational value of omni-channel commerce. His passion is technology and the transformational impact it has on customers, and the relationship between the brand and customer. Eric has held various product strategy, product management and marketing roles in the software, technology and green industry for over a decade. He uses his experiences in Commerce and Predictive Analytics to communicate the value omni-channel commerce brings to customer engagement. Prior to SAP hybris, Eric worked for Sterling Commerce, IBM, and a start-up in the Salesforce ecosystem. He earned a BS degree in Finance from the University of Dayton and an MBA from The Ohio State University’s Fisher College of Business.