Dr. Yong Wang
Dr. Yong Wang is an associate professor of marketing at Ohio University. He teaches Foundations of Professional Sales, Marketing Research, Business-to-Business Marketing, International Marketing, and Marketing Strategy.
Prior to teaching at Ohio University, Dr. Wang had research and consulting experiences in international organizations and private consulting firms. His research is focused on frameworks in buyer behavior. Buying decisions are driven by a mix of rationality and hyperreality, both shaped by social and cultural contexts. His consulting expertise includes international marketing research, international trade, sourcing, and FDI, cross-cultural negotiations, strategic planning and branding, and B2B relationship marketing.
