As Vice President, Marketing, Barbara Hayes brings national & international marketing experience to PhotoMedex. Having served in the clinical skincare, home design & specialty retailing industries, Barbara is a branding strategist with a specialization in product positioning & development, communication and design. An advocate of combining the disciplines of brand strategy, product & graphic design to engage consumers at every point of the brand experience, Barbara has guided growth through innovation & re-invention for Adidas France, The Limited, The Robert Allen Group, DDF skincare, AGI Dermatics and PhotoMedex. Barbara’s belief that design & creative collaboration builds successful brand innovation, has earned two consecutive Allure Beauty Breakthrough Awards, the Prevention Anti-Aging Beauty Award & the CPC packaging design award for most innovative in class. Barbara earned her degree from the Fashion Institute of Technology, New York.