Maribel Lopez is the founder of Lopez Research, a market research and strategy consulting firm. She's also the co-founder of the Emerging Technology Research Council, a community of business and technical leaders in Fortune 1000 companies focused on driving innovation and business value with mobile, IoT, and analytics. Maribel is the author of the Wiley book "Right-time Experiences" and a contributor to Forbes. Her clients range from start-ups to global firms, including 5 of the Fortune 20. Prior to founding Lopez Research, Maribel gained her expertise by working at Motorola, International Data Corp., Shiva Corporation and Forrester Research. Follow her on Twitter @MaribelLopez and on Forbes.