Wendy Ida (pronounced ee’da) also known as “America’s #1 Expert on Looking Fit, Fierce & Fabulous after 40″ is an internationally recognized Best Selling Author, Speaker, TV Host, Life Transformation Coach and Fitness Expert. She is also a two-time Guiness World Record Holder and 8-time award winning National Fitness Champion. She won the Indie literary award for her book, Take Back Your Life: My No Nonsense Approach to Fitness and Looking Good Naked! Wendy has made dozens of appearances on TV, talk, radio and other media. She is also a "Strive to Thrive" fitness expert for actors/producers Boris Kodjoe and Nicole Ari Parker. Wendy is the Director of the Obesity Prevention Initiative program in association with USC Norris Comprehensive Cancer Center, and Kaiser Permanente. Born and raised in New Jersey, she started working out at the age of 43. She re-invented her life and lost 80 pounds as a result. New she transforms the lives of women (and men) around the world.