Christina Daves

Christina has been an entrepreneur for over 20 years and has had a knack for discovering niche markets, from service industries to consumer goods. She’s done event planning and land development feasibility, owned a retail store, and now designs and manufactures MediFashions, award-winning accessories to make medical devices fashionable. Christina won the 2014 Rule Breaker Awards grand prize. Christina founded CastMedic Designs. In 2010, she broke her foot and was horrified when the doctor came in with the big, ugly, black boot. She was going to New York City the next day and thought, “I can’t go to New York looking like this!” She searched the Internet and found there was nothing on the market to make the boot look fashionable and, in turn, make her feel better about wearing it. She came back and started researching and designing products. She thought the faux fur cuff was really fun and kind of made it look like an Ugg boot. The Sock-Its were designed to add some color and fun to the boot, depending on your mood or style. Three of the styles are great for kids to use for their friends to sign (red and blue mesh and the neon green). Just strapping a flower on your booth should bring a smile to your face! And the Click-Its are just a really fun way to express what you like. CastMedic Designs Cast Medic Designs has designs to wear for casual, work, and going out. Talking points – from Christina: • Created CastMedic Designs because I broke my foot the day before I was going to NYC and didn’t want to be in the Fashion Capital of the World in an ugly medical boot. Not finding anything on the market, and 4 million boots prescribed annually, I launched this business • Lost a fortune hiring a “retail expert” who did nothing • Persistence and perseverance got my product manufactured • Won $20,000 and was named Steve Harvey’s top inventor on his syndicated show • Did my own publicity and appeared in over 50 media outlets in one year including several national media