Eldon Taylor is a New York Times best-selling author and the subject of his books range from exposing the darker sides of mind programming and brainwashing to the spiritual search for life’s meaning. In addition to being an author, Eldon created and patented his InnerTalk subliminal technology--the only such technology that has been researched by numerous independent universities and institutions and been demonstrated effective at priming self-talk. Eldon Taylor is an expert in the area of preconscious information processing and has served as an expert trial witness with regards to both subliminal communication and hypnosis. Eldon was a practicing criminalist for over ten years where he supervised and conducted investigations and testing to detect deception. His earliest work with changing inner beliefs was conducted from this setting, including a double-blind study conducted at the Utah State Prison from 1986 to 1987. Gotcha' is his latest book, for which the research took years.