Chris Boudreaux is an executive at EY, where he helps clients transform their business operations through digital and social media. He leads the largest social selling deployment in the world, and is a core member of the recently formed alliance between LinkedIn and EY. He publishes thought leadership through EY and his personal site, SocialMediaGovernance.com. Prior to EY, Chris created the Social Media Technology practice globally at Accenture, and built a social business consulting practice at the social media agency, Converseon, serving some of the world’s largest brands. In 2013, he published his second book on social media, The Most Powerful Brand on Earth, to help organizations thoughtfully empower employees in social media to support the organization’s goals. His work has been featured by the Harvard Business Review, Inc. magazine, Consulting magazine, Forrester and Gartner. In 2012, iMedia included Chris in their 2012 Top 25 Internet Marketing Innovators and Leaders.