Milan Cerny is a business intelligence consultant and part of the EMEA BI & BIG Data Services CoE at SAP. For the past 3.5 years, Milan has focused on SAP Business Analytics solutions and their application to sports within the SAP Sponsorships portfolio. His primary task is working on solutions showcasing capabilities of SAP Analytics software by making sport statistics available to athletes, coaches and fans as well as sports governing bodies and media. Milan has been working on various sports partnerships such as Extreme Sailing Series, WTA (Women’s Tennis Association), German and Swiss Ice Hockey federations, German soccer clubs FC Bayern Munich and 1899 Hoffenheim and others, developing and delivering the technology solutions around the analysis of sport performance; supporting athletes, commentators and event operations and providing insights to fans and spectators. He enjoys working in the exciting and innovative sports environment.