Koka Sexton is an action oriented, data junky on social media. Starting his career in sales, he was a pioneer in social selling and helped pave the way for how social media was used by sales professionals. He has had the opportunity to speak to companies all over the world about how sites like LinkedIn and Twitter can connect buyers and sales professionals. The social selling methodology he has developed has helped over 10,000 sales professionals. Koka developed the social and content marketing program at LinkedIn and focuses on how social media can be used to build your professional brand, connect with decision makers and generate new leads. He’s not a fan of vanity metrics and if the end result isn’t tied to revenue, he’s not interested. Connect with him on LinkedIn and see for yourself.