Yvette Lui is the Director of Global Data and Audience Partnerships at Facebook, leading a group that builds partnerships around audience solutions. Yvette and team work with third parties to deliver personalized marketing at scale that drive business outcomes for omnichannel marketers. Prior to this role, Yvette led Facebook’s North America Mid-Market Sales team, and before that she spent six years at Google leading Agency Development, Strategic Partnerships for Google Checkout, and Social Media Advertising Sales. Yvette serves on the Executive Committee of the DMA Board of Directors, and was named a Marketing EDGE Rising Star in 2014. She holds a bachelor’s degree in business administration from the University of California at Berkeley.