As a thought-leader, William Arruda is a spokesperson on personal branding, social media and leadership. He is credited with turning the concept of personal branding into a global industry. One of the most sought after speakers on the topic, he has delivered hundreds of keynotes in 27 countries on six continents. Combining his 25 years of branding experience with his passion for people, he founded Reach, the global leader in personal branding with representatives around the world. He has appeared on BBC TV, the Discovery Channel, Fox News Live and NPR and he’s been featured in countless publications including Time, Fast Company, the Wall Street Journal and Entrepreneur. He is the bestselling author of the definitive books on executive branding, Ditch. Dare. Do! and Career Distinction and he writes a regular column for Forbes focused on personal branding and social media. He holds a Master’s degree in Education.