William Arruda is a motivational speaker, author and the world’s leading authority on the topic of personal branding. He has been at the forefront of the field since its inception, teaching everyone from interns to senior executives how to harness the power of authentic personal branding. He’s the bestselling author of the definitive books on the topic: Career Distinction and Ditch. Dare. Do! His new book, Digital YOU, helps readers translate their real-world brands for the digital world. William is the CEO (Chief Encouragement Officer) of Reach – and the co-founder of CareerBlast.TV – a personal and digital branding video learning platform. William regularly shares his thoughts on workplace trends and branding in his Forbes column.