A citizen of the world with boundless energy and a genuine passion for human potential, William Arruda is the founder of Reach, the global leader in personal branding with representatives in 45 countries and products used by a million+ people. He is a corporate branding veteran and accomplished entrepreneur credited with turning the concept of personal branding into a global industry. William has seen first-hand how personal branding ignites potential and bolsters trust, loyalty and engagement between an organization and its people. Clients include Adobe, British Telecom, Gucci, IBM, J&J, LinkedIn, Microsoft, Pepsi and Target. As a thought-leader, he has appeared on BBC TV, Discovery, Fox News and NPR and has been featured in publications including Time, Fast Company, the Wall Street Journal and Entrepreneur. William is the bestselling author of, Ditch. Dare. Do! and Career Distinction and writes a column for Forbes. He holds a Master’s degree in Education.