William Arruda is a motivational speaker, author and the worlds leading authority on the topic of personal branding. He has been at the forefront of the field since its inception, teaching everyone from interns to senior executives how to harness the power of authentic personal branding. Hes the bestselling author of the definitive books on the topic: Career Distinction and Ditch. Dare. Do His upcoming book, Digital YOU which drops in October, helps readers translate their realworld brands for the digital world. William is the CEO Chief Encouragement Officer of Reach and the cofounder of CareerBlast.TV a personal and digital branding video learning platform. William regularly shares his thoughts on workplace trends and branding in his Forbes column.