Carol A Scott
Based in London, Carol Scott is a thought leader, writer, presenter and consultant whose passion is museum value—how we describe it, how we measure it, how we create it and how we leverage it with stakeholders and audiences. She sees opportunities as well as challenges in the current economic climate, suggesting that it may force the sector to find a clearer language to articulate its value, become more strategic in directing its assets, and more visible in the public domain.
Recent publications include “Museums and Public Value: Creating Sustainable Futures” (Ashgate 2015), and “New Trends: Social Change, Museum Brands and Public Value” due out in November 2015. Currently Chair of the International Council of Museums in the United Kingdom, Carol is also on the Executive Committee of ICOM’s Marketing and Public Relations Group. Her website can be found at www.carolscottassociates.com