Morris Beegle is a music and entertainment industry veteran who was introduced to the hemp and cannabis movement by a hemp store owner in Fort Collins, CO. He picked up and read The Emperor Wears No Clothes by Jack Herer and this book set the stage for what was to come 15 years later. In 2012, Colorado voters put Amendment 64 on the ballot to legalize recreational marijuana and regulate it like alcohol. That amendment contained language that would also allow farmers to start growing industrial hemp. This ballot measure inspired Morris to launch Colorado Hemp Company, and soon after, TreeFreeHemp.com, a hemp paper and printing company. In 2014 Morris created and produced the first NoCo Hemp Expo which now is in its 3rd year and has become the largest hemp-centric trade show and conference in North America. He sits on the business advisory board for PureHemp Technology and the National Hemp Association, and also sits on the editorial advisory board of The Hemp Business Journal.