As Managing Partner of Moores Legal, David led the firm's transformation to a value pricing practice, implementing Moores Agreed Pricing (MAP) - negotiating an up front price with clients. MAP is not simply a new pricing model. It represents a whole new business model. This transformation involved renewing or replacing several key systems including Knowledge Management, Performance Management, Project Management and Business Development as well as budgets and reports. Beware! Ditching hourly rates and time recording will necessitate that. There is always risk associated with significant change. Sometimes there are risks that you can't afford not to take. For the outstanding team at Moores with a vision for the goal of long term relationships with clients who are the right fit, this was one such risk.