Ashifi Gogo founded Sproxil® in 2009 and currently serves as the company's Chief Executive Officer. Under his leadership, Sproxil developed its award-winning Sproxil Defender™ technology that has been used over 22 million times by consumers in 5 countries to verify the authenticity of their products and earn instant rewards for their loyalty. Former US President Bill Clinton described Sproxil as “a genuinely remarkable achievement... (it's) empowering... putting people in charge of their own healthcare.” Sproxil’s Defender™ is applicable to virtually any tangible product and it is now used in many industries including automotive, garment and fast-moving consumer goods. Ashifi currently serves on the World Economic Forum’s Global Agenda Council on Social Innovation and on the Meta-Council on the Illicit Economy. He holds a US Patent, earned a Ph.D. from Dartmouth College and a B.A. from Whitman College. He is Dartmouth's first-ever Ph.D. Innovation Fellow.