Mark Hopkins is Senior Director of IT at headphone company Skullcandy, headquartered in Park City, Utah. He’s been at Skullcandy for over six years and has global responsibility for applications, infrastructure, integration, and analytics. By creatively using systems and technology to deliver business change, Mark has helped Skullcandy evolve from a small, privately held, US-based company to a global, publicly traded organization with omnichannel distribution. Prior to Skullcandy, he worked in Silicon Valley focusing on supply chain, operations, and ERP systems at Xilinx and Cypress Semiconductor. Mark recently shared insights on growing and leveraging the cloud in SAP Insider magazine (http://sapinsider.wispubs.com/Assets/Case-Studies/2016/January/IP-Skullcandy-Rocks-the-Cloud-with-SAP-Business-ByDesign).