Dr. Joel Evans
Joel R. Evans, Ph.D., is a Distinguished Professor in the Zarb School of Business at Hofstra University, N.Y. He is an expert on self-branding, including personal self-assessments, changing roles, and how others perceive us. He has spoken and written on these topics across several media platforms.
Dr. Evans is the co-author of Marketing and co-author of Retail Management: A Strategic Approach – available in English, Chinese, and Russian. Professor Evans has consulted for a number of firms, both large and small and has served as an expert economic witness for many client law firms. He writes a popular marketing blog, “Evans on Marketing” as well as a retailing blog, “Retailing: From A to Z by Joel Evans.” His marketing blog has been viewed 110,000.
Dr. Evans has been interviewed for newspapers, magazines, social media, TV, and radio. He has been in Who’s Who in the World, a recipient of the Hofstra Zarb School of Business Faculty Distinguished Service Award, and MBA Teacher of the Year
