Emily Rakowski is Global Vice President of Audience Marketing and Demand Generation at SAP Ariba. In this role, she drives demand and market awareness for procurement, finance and business networks solutions to promote customer value and ensure business growth. Emily brings over 20 years of experience in high tech marketing and consulting to SAP. She joined the company in 2006 from Ariba, where she was head of marketing for the sourcing and contract management solutions. Emily has also spent time at eBreviate, Creative Good (a customer experience consultancy), and A.T. Kearney where she managed strategic sourcing, ERP selection and implementation, and strategic marketing engagements for clients in the high technology, banking and energy industries. Together she has been with SAP and Ariba for over 15 years. Emily holds an M.B.A. from the Kellogg Graduate School of Management and a B.A. in International Relations from Stanford University.