Best-selling author, international speaker and consultant, Tema Frank, has over three decades’ experience in business & marketing strategy, usability testing, and customer experience improvement. She started using the Internet for e-mail in 1991 and put up her first website in 1995. She’s been immersed in the web world ever since. In 2001 she launched Web Mystery Shoppers Inc., one of the world’s first usability testing companies to do large sample-size, remote usability testing of websites & web-related customer experience. In 2012 she created the Frank Online Marketing Show, which has now become the Frank Reactions podcast, and extended her digital & customer experience (CX) consulting, speaking and teaching services. She is also author of the best-selling book, "Canada’s Best Employers for Women: A guide for job-hunters, employees and employers," and is currently publishing her 2nd book,"PeopleShock: Why People Matter More Than Ever in the Digital Era & How That Changes Business."