Joe Barkai is an industry analyst and consultant, public speaker, blogger, and the author of The Outcome Economy: How the Industrial Internet of Things is Transforming Every Business. With more than 30 years of experience in a broad range of industrial sectors, Joe’s focus is on researching, forecasting and the strategic application of technology innovation in the automotive space. As the Chairman of the Automotive IoT program at SAE International, the world’s largest organization of automotive engineers, Joe has a unique perspective on emerging technologies and business models in connected cars, autonomous driving, and mobility of the future. Previously, as Vice President of Research at IDC, Joe led global research across a broad spectrum of industries, including automotive, industrial equipment, aerospace, construction, medical devices and high-tech. His automotive and heavy equipment clients include DaimlerChrysler, Ford, General Motors, John Deere, Mitsubishi, Nissan and Toyota.