Laurence Leyden, General Manager for Financial Services in EMEA at SAP. Laurence is responsible for all elements of Banking, Insurance and Capital Markets. A veteran of 15 years at SAP he previously headed the global transformation team, ran the global pre-sales organisation, and lead the EMEA Value Engineering and Core Banking teams. Laurence specialises in understanding real customer needs and how SAP and partners help drive transformation across organisations. Increasingly this involves reviewing business models and aligning to the benefits that true digitisation enables. He is heavily engaged in looking at the changes facing Banks and promoting the role of innovation and looking at how SAP views ‘the bank of the future’ He is regularly quoted in the financial press and speaks on behalf of SAP at various industry summits and events as well as with the analyst community.