As RAIN Group’s Practice Director for EMEA, Ago Cluytens helps sales teams build the skills they need to succeed at selling complex, high-end B2B services through sales performance training, coaching and consulting. He is widely recognized as an expert on understanding the buyer's perspective in sales - and on topics like Insight Selling and selling to the C-suite and senior executives. Ago learned his craft through experience. He has worked both sides of the professional services sale as a management consultant and senior executive with Arthur Andersen, Ernst & Young and ING. Through his experience, Ago developed a deep understanding of how large corporations and organizations decide what to buy, when to buy - and who to buy from. Over his career as an advisor and executive, Ago has closed or influenced tens of millions of dollars in sales. He comes from an international background, has lived in six countries, speaks four languages, and holds an Executive MBA from HEC Lausanne.