Annette is a master storyteller, consultant and author of "The Story Factor: Influence, and Persuasion Through the Art of Storytelling". She first picked up a book about psychology when she was 14. She then started Group Process Consulting when she was 35, and began to seek answers to vital questions via qualitative research and experimentation. "The Story Factor" offers more than 100 stories drawn from the front lines of business and government, as well as from universal myths, fables and parables that illustrate how stories persuade, motivate, and inspire in ways that cold facts, bullet points and directives can’t. Her book also explores the importance of story and using it wisely to influence others. People and leaders interested in telling their own stories, in helping businesses and others to communicate truth, will find here well-told stories and great advice on the art of telling stories successfully.