Bob Anderson
Bob Anderson is a seasoned broadcast executive with 35 years experience in local television. Serving as President and General Manager for KBWB television in San Francisco (now KOFY) from May of 2002 through 2007, Mr. Anderson put together an experienced and dedicated management team and led the station through difficult transitions, challenging issues and a changing marketplace. Mr. Anderson managed the split of Granite Broadcasting’s San Francisco duopoly of KNTV/KBWB in May of 2002 when KNTV was sold to NBC, re-establishing KBWB as stand alone station. He managed the recreation of traffic and accounting departments that had been combined in the duopoly. He assembled a new management team. He worked closely with Granite through several attempted sales of the station. He managed the transition from WB affiliate to independent with the establishment of a new identity. And he managed the station through corporate bankruptcy reorganization. Through all of the changes Mr. Anderson developed a close knit station culture, created unique and successful station initiatives, and launched new and successful local programming. In 2006 Mr. Anderson created a station-wide initiative to establish environmental or “green” programming for the station. Under the umbrella of “Your Green Life,” he developed a daily green news program interstitial, an annual Public Service campaign, and a weekly half-hour magazine show. The show, also called Your Green Life is now airing in syndication on 175 stations as quarterly one-hour specials. After leaving KBWB at the end of 2007, Mr. Anderson established a production company to develop and distribute series television. His first project is an FCC Educational and Informational qualifying program called Eco Company. Eco Company will premier in syndication in the fall of 2009. Mr. Anderson was previously Vice President of Programming for the San Francisco duopoly. In July of 2000, Mr. Anderson coordinated KNTV’s programming switch from being an ABC affiliate to being an independent. In September of 2000, he coordinated KNTV’s next programming move from assignment the 119th DMA (Salinas-Monterey) to assignment in the 5th largest DMA (San Francisco-Oakland-San Jose) while managing cable carriage to the full DMA. Under his tenure as Program Manager and Executive Producer KNTV, he launched local shows such as Tech Now!, Sports Sunday and Wine Country Living (now In Wine Country), all of which are still on the air. Tech Now! now airs on all NBC O&O stations, and In Wine Country airs on the weekends on the full NBC network. In Mr. Anderson’s 23 year career at KNTV he served as Producer, Director, Production Manager, Promotion Manager, Program Manager and as Director of Programming and Creative Services for both KNTV and KBWB. Before joining KNTV in 1979, Mr. Anderson was a Producer/Director at KMST (CBS) in Monterey, California and prior to that a Director at KHGI-TV (ABC) in Kearney, Nebraska. Mr. Anderson holds a Bachelor of Arts Degree in Broadcast Journalism from the University of Nebraska and furthered his education in graduate studies in Broadcast Communication Arts at San Francisco State University. Mr. Anderson has won numerous awards as Producer, Director and Executive Producer for commercials, promotions and local programs including local San Jose Ad Club Joey Awards, Addy Awards and two NATPE Iris Awards. Mr. Anderson has produced many local programs including live sporting events, telethons, political debates and community-oriented specials. Mr. Anderson has also been very active in the community serving on the Board of Directors of the San Jose Symphony, on the Christmas InThe Park Committee and as a Member of the Board of Governors of the Northern California chapter of the National Association of Television Arts and Sciences.
